JOMO London is created by TV star Liv Bentley and Celebrity makeup artist Bella Campbell. The acronym for JOMO being Joy Of Missing Out, a nod to the importance of taking a break to enjoy personal self care.

What started out as a mission to launch a luxury multi-purpose oil has transformed into a journey of empowerment through self-exploration, self-care, breaking taboos around sexual well-being and sensuality.

Why we started...

We wanted to utilise our visibility to be an inspiration as spokeswomen for empowerment through sensuality, and the positivity that sex can bring to your mental health, while bringing to light the normality of sex and the freedom to express yourself.

“Anything that supports our mental health and wellbeing should be celebrated. Sex and sexual arousal is one of the best self-care methods there is! We want to encourage people to enjoy their sexuality and break the taboo by talking openly and helping others to enhance their feelings of wellbeing though sexual enjoyment and exploration.Neither of us could find a luxurious CBD natural oil to calm and enhance the experience of intimacy and so JOMO was born..."

Founders Liv & Bella

The Women Behind the Brand

Liv Bentley

Liv Bentley is mostly known for being on reality TV show ‘Made In Chelsea’. Throughout her teenage years she suffered with hair loss and was too embarrassed to seek help. After opening up about it and discussing it in public she realised how common a problem it really was. Having been so open and honest about what she went through it opened a door to others who suffer with it, to not be ashamed and self conscious. Empowering you is something she strives for and strongly feels that no one should suffer in silence. She wants to use the platform that she has to help encourage and enable anyone and everyone to never feel like they are going through something alone. This is where sexual health and wellness comes into it. By openly discussing our more intimate health issues she hopes to take the shame and embarrassment out of it and inspire more people to openly discuss their wants and needs.

Bella Campbell

Bella Campbell is known as a celebrity makeup artist working in TV, and a pilates teacher. Bella has always been into wellness, everything natural and alternative connecting the mind and body. Her ethos is everything starts from balancing the body from within. Growing up, Bella suffered from physical and mental health issues, being wheelchair and bed bound. From this point on she started her journey in wellness, from ingredients, to supplements, to various alternative therapies, to help restore and balance the body and mind… CBD became a huge part of her ongoing journey. Bella wants to help others try and reduce the stigmas surrounding what “social norms” dictate and the impact it can have on us.

Press Features & Awards

Top picks of the best CBD oils:

“Jomo’s massage oil is a pleasure to use before bed as a calming body oil”. 


‘This is the ultimate massage or day to day body oil’

Marie Claire

“Feel relaxed or frisky with the cbd infused JOMO oil, a nod to the importance of taking a break to attend to personal self care”. 


13 best lubes to help ease friction and elevate your sex life

“this product felt luxurious from the moment we opened the fancy packaging. It’s a great product and one we started to use on non sex days when we felt a bit of vaginal discomfort”.


Formulated with a blend of botanical oils infused with CBD, this is the ultimate massage or day to day body oil



Top Sante Beauty Awards 2022

‘"A totally game-changing new launch in the lube space is the Intimate Serum by Jomo London.’

Glamour Magazine

‘"If you're looking for a chic intimate massage oil or lube that's a step up from the rest, then I can't recommend JOMO enough.

Get The Gloss

Explore your body, embrace your sexuality, empower yourself, enhance your intimacy and enjoy those moments with JOMO